Hello Sir,
What type of Ad you want to display (text, image, video) and where the location you select for your Ad Campaign? Let me know your budget because PPC Ad program can Making you Money or Losing you Money.
Every time a lot of people search on google. You always need the relevant visitor which is actually require for your business. Irrelevant visitor can only increase your cost. So apply Adword must relevant and cost friendly.
Sir, I need more information about your Ad Campaign like how you can spend money? How much you bidding and more which can achieve your advertising goal and avoid the surprising charge. If you have any question or query please asked me, I try to my best to solve your questions.
Your regards,
Mahamud Hasan