I am looking for several keyword-finding experts who can identify and document keywords for all of our company's products. We need to optimize our searchable web content with keywords for much stronger SEO results. We're not looking for a consultant to help us define an SEO strategy, or for help with integrating keywords throughout our content (that's a separately resourced effort). We need people who have experience to determine the best keywords for our 9,800+ products.
These are the types of tools and processes we use for identifying keywords. We are looking for vendors who use these or similar best-practice methods and tools to identify the best keywords for each product:
a.Use one or more reputable platforms for finding keyword traffic data, such as:
•Google Keyword Tool
•Bing Keyword Tool
b.Check the product on our website for context and differentiating product information.
c.Consider keywords that competitors are using (i.e. use SEM Rush - shows which keywords are ranking high)
d.Check Traffic Volume for keyword ideas (i.e. Google Keyword Tool, Bing Keyword Tool)
e.Check keyword trending (i.e. using Google Trending) to ensure that the keyword popularity is increasing and not declining
f.Other best-practice processes and tools you may use or recommend
Deliverables (in Excel or Word columns) for each product SKU will be:
b.Current Keyword Traffic Volume
c.Source for Traffic Volume information
e.Current Keywords/Phrases Traffic Volume
f.Source for Traffic Volume information
Project Target Start Date: March 1, 2013