Project Description:
We are looking for a long term contractor to assist us with deploying and managing multiple PPC accounts. We currently have 11 websites with established adwords accounts and will be growing ~2 new websites each month. You will work with and report directly to our project manager.
Job Requirements Include, but not limited to :
Keyword Research
Identify branded-keywords
Identify informational and commerce keywords
Create Campaigns and Groups (Should reflect navigation of actual website)
Ensure proper language & country settings (default should be English / US only)
Create Search Only Network ads
Landing page must reflect ad message
Implement remarketing on page and for account
Create Display Network Only ads
Creatives should follow other banner ads design formats
Limit to appropriate websites to display on
Product Listing Ads
Verify products feed is successful
Implement PLAs ads with call to action message
On-Going Management
The on-going management is required to continue improving QS, CTR and ROI of all ads.
Keyword Management
Filter bad keywords
Identify new keywords
Create additional landing pages if necessary
Adjust bidding prices
Prune long-tail searches with negative keywords
Identify any new keywords / groups
Ad Management
Remove old or expired ads
Perform ad variant tests and optimize for ROI
Helpful in our decision process:
1) You have a current Adwords certification.
2) Experience working with B2B ecommerce websites.
3) Able to provide pricing based on a per website basis.
4) Examples of past work performed.
5) SEM is a big plus.
6) Please elaborate on your proposal. Response like "I can do this, no problem." will be rejected.
