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SEO Assessment and Strategy Report (report only).
Please read entire project description before responding.
Overall Web Strategy Assessment and Report for Local Website. To include:
1) assessment of our current internet marketing efforts,
2) recommendations of most effective approaches with a focus on increasing page ranking for several keywords, and
3) for each recommendation specific goals, actions, methods, and deliverables.
4) list of Google Analytics reports that should be created and monitored
I am looking only for a custom detailed report and 2-3 hours of your time answering my questions about the report.
I am not interested in bids for the actual work at this time. My budget is $50-$110. I will narrow the search to 3 companies and then set up an appointment to discuss the details of what you are offering.
Cheers, and I look forward to working with you. -Austin
I will give you our website url, copy of our website files, google analytics data, google adwords data, broad list of target keywords, a list of 3-4 competitors’ websites, as well as other data at your request. *With your assessment I should be able to determine how well our target audience is finding our website through organic search and how that compares to our local competitors.*
Your recommendations for helping our target audience find our website through internal (on my website) and external (links, etc.) means as well and recommendations for Adwords, and Social Media. Characterize methods that are available as more/most productive (to be done first) to the lesser productive (to be done later), and methods that are available but that you do not recommend because of my particular business or their general ineffectiveness. My monthly maintenance budget is $75-$100, and I can spend about 2-3 hours a week working on maintenance. *With your recommendations, I should be able to decide what web marketing efforts to concentrate my time and money and what available methods are less productive or a waste of time.*
3. METHODS, GOALS, AND DELIVERABLES FOR EACH RECOMMENDATION
For each of your recommendations, I would like a more detailed plan to include realistic goals, the best approach for reaching those goals, realistic milestones, and deliverables.
*With this information, I should be able to:
a) create a request for a proposal for web SEO/marketing work
b) evaluate the proposals and methods,
c) manage the execution of the plan through milestones.*
4. RECOMMENDED STANDARD REPORTS
List of reports that you recommend be created to monitor SEO and conversions health. Briefly explain what each report shows and why its important. *With this information, I should be able to determine if my efforts are paying off and whether in the future I need to change strategies.*
My monthly maintenance budget is $100-$200, and I can spend about 3-5 hours a week working on maintenance. Don’t confuse this maintenance budget for the budget for the report I am asking you to provide.
Looking for individuals that:
-have experience working with local websites with wealthy, older target audiences and understand how they are different. Your bid must demonstrate this understanding.
-can tell me in the bid which of the items I have listed are unreasonable for me to expect you to be able to do within the budget range.
-are open, transparent, honest.
-can give examples of work similar to what I am asking for.
Company Description: Local Design Firm
Primary Target Audience: a) wealthy homeowners 40-65 y.o. in local area looking to renovate their house, infrequent users of social media, Female/Male: 60/40
Secondary Audience: Local design professionals 25-65 y.o., frequent users of social media
Additional Project Description:
07/03/2013 at 19:44 BST
Start your message with "kitchen design web strategy" so I know you have read the description.