I would like to improve the google rankings for a medical information website on the pectus excavatum condition. The domain is :
The site has been going for some time and has a good amount of unique content, at a time it was ranked close to the top of google for the search term what is pectus excavatum, but it has since fallen considerably (around the time of penguin 2).
I have done some baklinking for this site a while ago, but it didnt have a significant effect.
I am looking to get its google ranking improved for keywords like:
What is pectus exacavatum, pectus excavatum treatment, pectus excavatum, vacuum bell treatment
Please respond with information about what you will do to improve the websites rankings - I am only interested in offsite SEO - i.e. backlinking
The site really bring in any real income despite the presence of google ads, so bid accordingly if interested.