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Golden Compass is a niche travel company that is well established in the UK and has now expanded into the Australian and New Zealand market. A new australian website, www.goldencompasstours.com.au was launched in late July. The website is now in a format that we are reasonably happy with in terms of functionality and layout/ design. There are a few adjustments to be made over the next fortnight but we are now at a stage where we wish to optimise this the site so that it appears on search engine listings, and that the appropriate messages and headlines are desplayed when the site appears in a search.
At this stage we are just starting up in Australia so budget is limited. We won't be able to afford a significant investment in banner advertising or sponsored links but may have some budget to test these.