Freelance consultant needed to help with the implementation of a SEO & Digital Marketing plan for a retail shop in central London. Consultant needs to have a solid track record of engaging customers, running SM campaigns, identifying and developing brand advocates, and building followers on Facebook, Twitter, Instagram and Google+. Consultant will be working with in-house staff, who will be developing content, in store events and contests. Knowledge of the retail industry, SEO principles, Hummingbird, Google Analytics, Photoshop and Illustrator a plus, but not required. Working knowledge of tools such as Hootsuite and Constant Contact, Wordpress and designing Facebook pages a must, as well as the ability to track metrics on each campaign. Initial term to be approx. 3 months, 15-20 hours a week with a possible extension. Must be able to work at retail shop 1-2 days a week. Great opportunity for a fashion oriented, social media aware person.