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I am looking to employ some one to develop and implement a SEM strategy for a wordpress based website I own that is not ranking very well. The person who gets the contract may subcontract some of the work if required but must stick to a pre agreed budget to be discussed.
I have not done much marketing on this particular site before but it probably needs a tidy up and more products / content adding.
I do not really want to do anything other than see reports backed up by evidence that the site is gaining in more visitors and those visitors are buying!
I want a multi strand approach that includes-
Google Product feeds/ merchant center, more products loaded, site tidied
Minimal PPC as I do not see much return generally on this?
Any other suggestions you have please let me know.
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