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We are a real estate agency based in Marbella, Spain and we specialize in selling luxury property in the Marbella area in general and in the immediate vicinity of our shop which is located in a place known as the Golden Mile of Marbella .
We have an existing website and our property database is plugged into it. It is hosted on both www.dolanestates.es and www.dolanestates.co.uk. We do not rank highly on Google and we need advice on which strategies we should employ and what changes we should make to improve the situation and we need to know what it would cost to both make the immediate changes and to then maintain the SEO on an ongoing basis.
It may be that the price makes it prohibitive to actively embark on a SEO campaign in which case it may be that we just have to employ better practices in house in terms of the content we put onto the website in order to achieve some organic SEO improvement, in which case we need to be told what those practices should be. We are thinking that maybe having two domains with the same content that link to each other is not a great idea and that a single .com domain would be better but we need somebody to tell us this and whatever else we should know about and what changes we should be making.
We also suspect, but we are not experts, that we should be creating sub-domains whereby a client looking (for example) for property in the area of Sierra Blanca could land on a page entitled dolanestates.es/sierrablancaproperty and because the page title matches the search we would have the possibility of showing up higher on the Google page. If this is a sensible course of action then we need to have somebody design a template and to then train us how to create new ones and how to upload them onto our website.
We also suspect that we would benefit from a Google Adword campaign not only to attract enquiries but also to use it to understand the keywords that we should be using to attract serious buyers. We know that everybody is trying to hit the searchers for ‘Marbella Property’ and similar wide all embracing search terms but this is an expensive way to find unqualified buyers and we would rather try and find people (a) looking to buy as opposed to renters and holidaymakers who use the same ‘Marbella Property’ search term and (b) those more advanced in the buying process look for property in particular areas so someone looking at, for example, ‘Sierra Blanca property for sale’ is of more interest to us.
If the above assumptions are correct then we need an Adwords expert to help us (a) set up and manage an adwords campaign and (b) help us interpret the data obtained as a result of that campaign and use it to help us place copy on the site that is more likely to attract search traffic.
Please submit your quote for (a) the work us more SEO friendly (b) to manage ongoing SEO and (c) to set up and train us to build the sub-domain template and (d) to manage the Adwords campaign.
We only wish to work with one freelancer on this project so you must be able to demonstrate a set of skills that would enable you to fulfill all of the above tasks and not just some of them.