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I have a Wordpress site that I need optimized. I tried to do it myself, but I'm not having any success with traffic. The site is for a friend of mine who is a finish carpenter, so he wants to be optimized to be found in his local area and in Manhattan, NY. I want someone to take a look at it and see if they can do any better. I currently have SEO by Yoast installed. Let me know your thoughts.