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We require someone who is not only accomplished at generating Facebook content/pages/landing pages/etc, but also someone who can successfully drive Facebook traffic to a landing page and subsequently tangible response.
That could be via Facebook or via a website/page but the aim must be to generate traffic/subscription.
This project would ideally result in an end to end turnkey solution. Content, strategy, creative, set up, website design, even through to logo development. In other words given the right stuff, you can manage the entire project—nothing is fixed in stone except the product, target market and domain names.
Although that should not stop submission from those who believe that they are best suited to handle components of this project, rather than the whole lot.
You must be able to clearly evidence that you have capability and experience in doing whatever you propose to take on.
Ad campaigns through Facebook advertising are providing very reasonable CTR. The key is to now be able to convert that stream of clicks into action and revenue.
The product is finance related and aimed at individual consumers, not businesses.
The campaign creative is about helping people get out of their crushing debt load and difficult financial predicament. Around 40 Facebook ads have already been tested and around 5-7 would be initially used in generating traffic. The campaigns have been put on hold until this project provides the ‘next steps’ to convert the evidenced click through.
The target client is 40-55, male or female, in a job and living in two specific geographical locations.
One is Sydney, Australia [and close regional locations] — potential target market catchment of approx 350,000 people; the other is London UK [and areas within a 30 mile radius] — potential catchment of around 900,000 people. Both these figures are within the specified age range etc, via Facebook’s own statistics.
The creative has been tested and CTR’s show that it’s possible to drive consistent stable traffic. It now requires a Facebook marketing expert(s) that can take this project and make it generate subscription.
The subscription can consist of anything from eBook, engagement in online training, through
to a request for consultation. Whatever will produce results.
It is not about just being ‘liked’ on Facebook, although if it can be evidenced that this is part of the strategy to get subscription that will be considered. The cost of getting CTR from Facebook is substantial; therefore it needs to turn into revenue, NOT just numbers. That’s already been achieved successfully.
Hence the need for this project.
This could extend to a long term consultancy for those who prove their effectiveness. There are several other initiatives on hold while the right people are sourced to bring them to market.
Standard basic bulk responses from anyone who hasn’t taken time to read the above brief will be ignored.
This is not about picking any submission, but rather finding the right people/solution/expertise.
Thank you in anticipation for your submission.