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I'm searching for the best way to gain real fans of my music who will potentially purchase albums and merch. I'm not sure of what direction I need to go. I've been building my fb and twitter bit by bit but need something substantial to really get a fan base that will buy things and support what I do. Please let me know your ideas and details...what I should expect. I am open and have a budget of a few hundred dollars if it's something good. I'd also like it to be an ongoing thing if it works out well. Thank you.