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I am wanting to pre launch a concept based VIDEO social networking platform. Idea is to use SMM & other marketing techniques & create a buzz about the website & get enrollments. Target markets are USA / Canada. The web site is under development, so there is no prototype to show. Hence the pre launch marketing is needed to build the hype before the release of the website, 2 months down the line.
What I want is experts FL in pre launch marketing & SMM promotions to create the buzz. I am not interested in the routine online marketing FL saying we will so FB pages or tweet about it etc. I need a proper marketing strategy & the detailed methodology of doing it.
SO DO NOT REPLY BACK WITH YOUR STANDARD MARKETING REPLIES ABOUT WHAT IS SOCIAL MEDIA MARKETING etc.
Interested competitive FL can respond, who have done pre launch marketing before using innovative ideas for online concepts. Prior references will matter.