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We are looking for a social media/content marketing expert who will promote our exciting Daily Fantasy Sports platform.
Daily Fantasy Sports is the fastest growing segment of the sports gaming industry. Our new platform is scheduled to launch in mid-August and will provide exciting fantasy sports including NFL, MLB, NHL, NBA and PGA. Our games provide users with instant gratification of rewards, bragging rights and daily cash prizes up to hundreds and even several thousand dollars.
Our primary target market is the 36 million season-long fantasy sports enthusiasts in North America. Our secondary market is the greenfield user, typically the avid sports fan who may not be involved in fantasy sports but may bet on sports or would jump at the opportunity to play this new fast paced game to test their sports knowledge. The demographics are male 18 to 55 with above average income. Women account for approximately 30% of the market.
This game and our brand lends itself perfectly to social media and content marketing because of the plethora of sports related trends, gossip, controversy and events occurring on a daily basis. We will have active Facebook, Twitter , G+ and YouTube accounts plus a blog. Your job would be to generate a minimum of 100 signups per day using your expertise at social marketing and related tactics.
Professional writers will be used for the blog articles, however, your task would be to help create or outsource ongoing content such as memes, infographics, posts, contests and videos that will engage new users and introduce them to our brand with the ultimate goal to have them join as paying members.
Further tasks involve generating new users via other online methods and proactively seeking fresh marketing methods to help grow our membership base.
Please note, this position is for experienced marketers only who can demonstrate proficiency with high volume internet marketing and converting visitors into users. Your efforts will be supported by a first class website, robust gaming platform and design budget. To enhance your efforts, monies could be allocated towards paid marketing only once your ability to use free methods has been proven.
Please apply with a detailed history of your online marketing successes and proposal for how you would successfully reach the goals described within. To research some of the current operators in this vertical, Google the term “daily fantasy sports” and in your reply please use the “marketing expert” at the beginning of your proposal.
Thank you in advance for considering working with us.