SPECIFICATION FOR WEBSITE
The purpose of the website is to be the home page for customers to learn about our new iPhone app and "be motivated" to sign up for our service and buy the app in the App Store. Many customers may be viewing the site on their iPhone; therefore, compatibility with Mobile Safari is critical.
SEARCH ENGINE OPTIMIZATION
The website should be accessible to search engine spiders and be coded with good on-page search engine optimization. The project owner will supply the keywords and phrases.
The following numerals are listed in the attached website design mockup:
1 -- The Home link is the main page. The Support link is a page that will contain FAQs supplied by the project owner (contractee) as well as a link to contact support. The About Us link will go to a page with brief content about our company. The Contact link will be a mail to URL. The navigation bar must be present on all pages.
2 -- The Sign In hyperlink is a link to a user application that is not in the scope of this project.
3 -- The App logo will be provide by the contractee.
4 -- The product description copy will be provided by the contractee.
5 -- The Buy Now button is link to registration application that is not in the scope of this project.
6 -- The Watch the video button is a link to a video that will be provided by contractee.
7 -- The Features and Benefits copy will be provided by the contractee.
8 -- The Tell a Friend section will have buttons for Twitter, Facebook, and sharing with other services, including email.
9 -- The screenshots link will open a page of screenshots with brief copy for each. The graphics and copy will be provided by the contractee.
10 -- Is the iPhone graphic and the App screenshot that will be supplied by the contractee.
STYLE AND LAYOUT
We're minimalists, so the less clutter the better. We prefer a modern look and feel.
Our primary target audience is busy moms in the United States and Canada. The site style must incorporate our App's logo colors and it must convey high quality. Cascading style sheets must define the site style elements.
A common navigation bar should be included on all pages. The navigation bar will include links to the Home page, Support, About Us, and Contact.
There are lot of great iPhone app sites out there. Check out these links:
The website must be compatible with the most popular web browsers: Internet Explorer, Firefox, Chrome and Safari.
Moreover, the site must be optimized for viewing with Mobile Safari on an iPhone or iPod touch. Some tips are here: http://shaunmackey.com/articles/mobile/6-tips-to-optimize-your-website-for-iphone/. More details in Apple's dev center.
The site shall contain no Flash or any other technology that is incompatible on the iPhone.
The website must be compatible with Tomcat 6.x (http://tomcat.apache.org/index.html)
* CSS styles must be created for all the common elements on the page such as page links, content links, bullet lists, paragraphs, copyright, text elements, navigation bar, buttons, etc.
* All code on the site should validate to W3C (World Wide Web Consortium) specifications.
* All copyrights must be transferred to the project owner.
* All source code must be transferred to the project owner.
We prefer to work iteratively; so, first we'll finalize the design, incorporate feedback, build a draft website and final site.