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Here is the Logo concept:
option#1: Pastel colours
option#2: Mumbai colours
option#3: vivid colours - royal purple with golden/yellow; or royal blue with matt golden etc.
name: Cafe Mumbai
Profile: it is a newly launched "Cafe Mumbai" - serving natural ice cream (numerous flavours such as chickoo, sitafal, watermelon, lychee, pistachio flavours) and typical street food from Mumbai along with tea and coffee(s).
1. Create Concept /brand identity reflecting some elements of Mumbai.
2. Concept/ branding shall be used in Internal layout / menu's / adverts etc.
3. Create the logo and shop banner
The look and feel shall be that of mumbai (could have key locations of mumbai, or newspaper print with mumbai highlighted).
We expect 4-5 concepts for initial branding and design - we will choose one concept and then tweak it accordingly a few times until a desirable outcome is achieved.
The Logo Kit shall include all digital files - high resolution as well as (GIF and JPG at 72dpi for web), vector files which can easily be resized & used for printing purposes in *.AI (illustrator) format, high resolution image *.TIFF, *.EPS in RGB, JPG colored/grayscale. Other file include layered *.PSD (Photoshop format).
Logo design provided for web & print usage (.GIF, .JPG, .AI, .EPS and .TIFF 300 DPI).
Final logo in grayscale/black and white format for faxes etc.