Project Description:
At Kidspot.com.au, we work with a number of leading brands, including Kellogg's, Johnson's Baby, Glade, Weight Watchers, etc to connect with Australian mums. Though their objectives vary - they are all looking to build strong brand awareness/affinity and move consumers through the purchase cycle. We are keen to prove the results of their advertising campaigns and sponsorship initiatives with valid market research. This research is conducted purely online through 3rd party online survey software. The surveys tend to have a mix of both quantitative and qualitative questions.
We are looking for a market research specialist to assist with these projects on a weekly basis. Each research project tends to require:
1) Question development (based on campaign or brand objectives) - you need to have the right skills to write research questions that test the objective in an unbiased way
2) Survey loading - simply constructing the online survey but in some instances this requires advanced branching which can be tedious; we use both Zoomerang and Vovici but are open to new survey software upon suggestion
3) Data analysis - analysing and interpreting the resulting data from a "brand" perspective. We want a marketer to interpret it for a brand team so that it is in their language eventually.
4) Results presentation - we will provide a ppt template and you will turn the results into a report/story for the brand.
Ongoing work on at least a fortnightly basis! Hourly rate of US$35.
