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We have a Market Research project to share with you where in we need to conduct In-depth Interviews for 30-35 mins and would want to know your feasibility and the best possible cost per IDI that you can offer.
Please see the specs below.
(a) Background and Objective - Want to understand SMB segments based on aspects like demographic , psychographic , business focus areas, attitude towards technologies, mindset etc.
1. Gain a deeper understanding of the target Audience vis-à-vis mindset/ needs/ habits/ media
2. Map the Target audience’s technology usage vis-à-vis PC/ Tablet/ Cloud, etc.
3. Understand the perception of the various leading Brands in PC & allied segments
4. Understand the users perception about the client’s brand & identify the gap if any, with the market perception
(b) Methodology - In-depth Depth Interviews:
Collect information from End users ( from SMB segment) and Business partners
(c) Locations: Indonesia & Korea.
Cities to cover under each country.
(d) Selection of Respondents
• For SMB end users : Need to interview TDM/ BDMs
• For Business Partners section : Need to interview Owners / Partners
(e) Sample Grid :
Qualitative IDIs- End-User IDIs- Biz. Partners
Indonesia 4IDIs 8 IDIs
Korea 4 IDIs 6 IDIs
Total 8 IDIs 14 IDIs
Scope of work for the agency/freelancer:
Transcription ( in English only) with 100% recordings
We will provide the following the Questionnaire/Depth Guide for IDIs. Sample has to be arranged by you.
Skype - exevoatul
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