In-depth Interviews in Indonesia & South Korea

Project Description:
Dear Freelancer,

We have a Market Research project to share with you where in we need to conduct In-depth Interviews for 30-35 mins and would want to know your feasibility and the best possible cost per IDI that you can offer.

Please see the specs below.

(a) Background and Objective - Want to understand SMB segments based on aspects like demographic , psychographic , business focus areas, attitude towards technologies, mindset etc.

1. Gain a deeper understanding of the target Audience vis-à-vis mindset/ needs/ habits/ media
2. Map the Target audience’s technology usage vis-à-vis PC/ Tablet/ Cloud, etc.
3. Understand the perception of the various leading Brands in PC & allied segments
4. Understand the users perception about the client’s brand & identify the gap if any, with the market perception


(b) Methodology - In-depth Depth Interviews:

Collect information from End users ( from SMB segment) and Business partners

(c) Locations: Indonesia & Korea.

Cities to cover under each country.
Indonesia Korea
Jakarta Seoul
Surabaya Busan
Medan
Bandung

(d) Selection of Respondents
• For SMB end users : Need to interview TDM/ BDMs
• For Business Partners section : Need to interview Owners / Partners

(e) Sample Grid :
Qualitative IDIs- End-User IDIs- Biz. Partners
Indonesia 4IDIs 8 IDIs
Korea 4 IDIs 6 IDIs
Total 8 IDIs 14 IDIs

Scope of work for the agency/freelancer:
Recruitment
Conducting interviews
Transcription ( in English only) with 100% recordings

We will provide the following the Questionnaire/Depth Guide for IDIs. Sample has to be arranged by you.

Thanks,
Atul
Seminal Research
Skype - exevoatul