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We need an expert market researcher to help us create a compelling headline and supporting data for that headline. We want to leverage education based marketing to help capture our target market. We need the data to be factual and verifiable from credible sources.
Here is an example of education based marketing.
Business: Health club
Old Marketing Approach: Lowest rates in town! New equipment at X health club. Discounts available
New Marketing Approach: Do you know what the one thing you can do everyday to reduce your chance by 50% of getting cancer, heart disease or any deadly disease? Call us for your Free Report that summarizes $10 Million (fact) and 200 pages (fact) of research on how to increase your vitality and your life. (The answer (fact) is walk 2 miles or 40 minutes of exercise a day).
I want to educate and serve my clients and teach them things they never knew. The data has to be really good. I have to choose one of the topics below and stick to it. So, I would like to figure out which topic has the best "wow" factor.
The following list is a high level brain dump but I am open to suggestions and experiences.
Number of businesses that have failed. Why
How fuel price increases affect businesses and their clients
How air quality has decreased
How fuel quality has descreased
How fuel burns dirtier over the years
How air quality affect poor health and diseases
How fuel surcharges hurt businesses and their clients
How go green initiatives help companies and their brands
Tax credits for go green initiatives
Risks facing companies with vehicle fleets, trucks, owner operators
This is a great project for someone you loves researching and data!
I need someone that has a minimum of these qualities:
Fuel additives and technologies. We help companies reduce their operating expense by reducing their fuel costs and maintenance expenses. We are in a negative opinion or no opinion industry, where people have had a bad experience with additives in the past or they don't know anything about them. We also can substantially reduce company'e carbon footprint (emissions/pollutants) but most US companies aren't too concerned about the environment unless they have a sustainability initiative.
I need to get the emphasis off what I provide and educate them on why they need to consider our product to help reduce costs or reduce their emissions.