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Report Topic: Volkswagen (VW) Golf
Referencing Style: Chicago referencing style
The main aim of this assignment is to enhance the understanding of the models and concepts as discussed in the textbook ( Consumer Behavior, 5th Edition
Wayne D. Hoyer | Deborah J. MacInnis
ISBN-10: 0547079923 | ISBN-13: 9780547079929 | 672 Pages | Casebound | © 2010). It gives you the opportunity to apply empirically, what you have learnt in this unit. The suggestion is to identify a CORE concept and to support and link the arguments with other relevant concepts and ideas.