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marketing management

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Posted over 10 years ago

$30-250 SGD

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2000 word essay, HARVARD REFERENCING QUESTION BASED ON THIS ARTICLE: John A. Quench and Katherine E. Jocz, How to Market in a Downturn, HBR, April 2009: 52-62. Your task is to undertake a thorough analysis of the marketing issues raised in your chosen case study and apply them to the marketing planning of the business you have chosen. This will mean a thorough analysis of the case study itself, outside research into the chosen business, and its market as well as then demonstrating marketing ability by using the generated data/ideas within but not limited to, the 7/8P, ansoff, BCG, etc. frameworks. Note this will mean three sections to the assignment: An analysis of the case in YOUR WORDS not those of the experts, a brief summary of the company you are going to use – this should NOT be any of those in the HBR case – and then your application of the case points to that company. The latter part should be the majority of your assignment.
Project ID: 4857655

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Active 11 yrs ago

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Flag of SINGAPORE
singapore, Singapore
5.0
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Member since Jul 27, 2013

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