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GLOBAL ATHLETIC FOOTWEAR MARKET
Global ATHLETIC footwear market – This market was worth USD 74.7 billion in 2011 and is
expected to reach USD 84.4 billion in 2018, growing at a CAGR of 1.8% from 2011 to 2018. Asia
Pacific is leading the athletic footwear market with maximum share and is expected to enjoy
a 41.6% share of the market in 2018, closely followed by Europe. The North America market
is growing at a relatively slower rate, due to high labour cost, raw material cost and strong
PRODUCT SEGMENT ASSOCIATED WTH THE PRODUCT (GLOBAL FOOTWEAR MARKET)
Sports footwear market – This market is expected to grow at the fastest CAGR of 2.1% till 2018
and holds 35% market share ($26.1B, or estimated 4-billion pairs) of the athletic footwear market.
To be discussed once the short-listed job candidate has signed a ‘Non-Disclosure & Non-Compete
Agreement.’ The target markets for the product are (in order): USA, Asia, and Europe. Consider
that in the USA, there are 2.4 billion pairs of shoes sold each year of which 350 million pairs are sports
shoes, valued at $507-millon (2006). The product under consideration is a complementary product,
meaning there is the opportunity for explosive goals. That said, it’s all about the branding, marketing
REQUIREMENTS FOR THE POSITION
Once the ‘Agreement’ has been signed, a description of the product will be revealed, allowing for the
candidate to determine if he/she has the capability and creative genius needed to co-create all, or
part of the branding for the company, including: webpage, logo, mascot, etc. Certain branding and
marketing considerations have already been made, but the incumbent will be expected to challenge
them, meaning he/she will have a say in the creative design of a new company, one this is going after
the global market for a new product niche in the athletic footwear market.
The Company (name intentionally withheld) was incorporated earlier this year.
Prototype development and manufacturing are in progress (Canada and overseas).
Patent Provision will be submitted within the 1-2 months.
Small team of people located in three countries are involved in the product.
This is a ‘start-up’ company. It has the potential to go global, but will take the concerted effort
of the various team members, including the incumbent.
This is a serious opportunity. More information about the Founder and other team members
will be disclosed to the successful candidate only.
If you think you have the creative ability to bring a sports product to market, one that serves
the broad athletic shoe market, please forward your resume, covering letter, and ideally
a sampling of your work. Remuneration will be discussed with those short-listed for the
Again, the principal requirements are webpage development and maintenance. Secondary
opportunities could be more extensive, including branding, product launch, marketing
campaign including through social media, promotion, and more. This will depend on your
interests and capabilities.
You must have the following skills and characteristics:
1. Writing & editorial
2. Holistic circumspection
3. Graphic design theory
4. Listening & discernment
6. Search Engine Optimization (SEO)
7. Graphic design: original/creative graphics
8. Web page production in HTML/CSS
9. Business sense
Thank you in advance for considering this opportunity. All those who reply will be contacted stating
whether or not they were successful.