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Need to develop a revenue sharing platform. It should share revenue generated by ads in prerolls (these are powered by AdSense). The prerolls during flash game loading through a piece of code embedded into the preloader of the game.
A webmaster registers in the program, pastes a code in his website thus verifying it (the code to be generated in his user area). When he publishes games on the verified domain, he gets share of revenue.
A developer registers in the program, fits his game with the API which includes the preloader and gets share of the revenue generated by his game.
We as program owners also get a slice of the generated revenues.
This is a bit similar to http://mochimedia.com -- use it for reference.