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We need online portal
The online portal will be used to manage and report on social media strategies and campaigns for a number of clients. The portal will be a main tool to analyse social media marketing efforts, and also to inform clients about the effectiveness of each social media strategy.
a). Social Media campaigns, ranging from 1 to 5 per client. For each campaign, the system will have to send auto updates (1-3 per day) to the client, depending on the frequency that the client desires.
b). Create the bridge for the portal to connect to each of the client account in social networking site (Facebook). This feature will enable admin to see what is occurring on those accounts and to engage in dialogues and to answer questions where appropriate.
c). Related to point 2, admin will have an interface that connects to Facebook on the online portal. This means admin does not need to open the website facebook.com to manage the account.
d). Each social media campaign may have multiple sub-campaigns, ranging from promotions, polls, events, and other types. Admin will implement the sub-campaign (with inputs from the client) and manage the campaign.
e). Respond to client requests and issues, to update, cancel, or create new campaigns.
f). Analyse, review, and report on effectiveness of each Social Media campaign in an effort to maximize results. - Measure campaigns in terms of: number of replies / comments, number of likes, number of share. - Translate these information into different level of engagements ( for example, 50 comments mean high engagement). - Provide a feature where admin can choose from a number of set recommendations (e.g. continue or halt campaign) or choose his own. - In addition, allow admin to devise improvement plans for the next campaign.
g). Save information on Facebook ads and other social media advertising as required.
h). Implementation of an automated system (graph, chart) for reporting on the Social Media campaigns.
i). Monitor trends in a particular social media campaign.