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I need an end to end campaign manager for telco. The tool will take in CDR's and analyze them (preferably by Hadoop) and periodically update a transaction db(preferably postgres). The tool will be used to target customers. Here, business users enter segmentation criteria for a particular campaign. Then the campaign can be scheduled.
The main communication should be SMS ( internet_based/SMSC)& OBD.
There should be a possibility to communicate with IN for rewards/fulfilment.
Additional features required: Loyalty management,