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The client needs a software like Xplit developed you can see the software and download it from http://www.xsplit.com/.
The software will connect the individuals computer with the website and upload the game video as being played on the website. The software should also posses functions to upload live streaming video from skype or direct from camera to the website. The quality of upload should be of low and high quality as well depending on the upload speed limit. This software will be on the website for people to download and will have some sort of serial as it will be a paid software..
The website will be like http://www.twitch.tv/tommey or justin tv.