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This project is for a complete web development package for a basic XHTML / CSS website. We are looking for a designer or web development team to handle this entire project from start to finish in as little time as possible. Both cost and required time will determine the winner of the project.
We will provide:
A basic outline of pages needed to be developed. Our usual website is between 8-12 pages including the index page and contact page.
An XHTML / CSS template purchased from a template site. We will make sure the code is compliant with how we like our sites developed. We like clean, easy to work with code. We work with templates on a regular basis so we will provide you with a good one that we would build with ourselves.
A batch of stock photography that we have purchased and have the rights to use.
Use of PHP Includes is encouraged for parts like the header, footer, etc for easy updating of these pieces for multiple pages.
Design should be cross-browser compatible across all major browsers and should look good on mobile browsers as well.
Website will be placed on an Apache Linux (LAMP) server so code with this in mind.
Although a template will be provided, graphic design for images, call to actions etc will still be needed. All Photoshop files used to develop the site will also be required by us upon completion of the website.
All graphics created for the website should NOT contain phone numbers, city, or state names within them. This is for easy changing of the info when duplicating the site for a new location. For these applications, we prefer to use solutions like Google Web Fonts or, even better, Cufon. http://cufon.shoqolate.com/generate/
Content is your responsibility. If you can write the website yourself then great! If not, you will need to hire a content writer. Grammar and spelling are very important and must be proper by US English standards. This site will be purposed to generate calls to a call center so compelling content is crucial.
Content should be written in such a way that it does not mention specific location / geographical content. We will copy this website and use it in another city and state and the content will need to make sense in any locale. The focus should be on the experience and not on the location.
All pages should have a “call to action” to compel the visitor to pick up the phone and call us.
We will supply examples of some of our other websites with good content as examples. Please do not steal content from these sites as we want original content not found elsewhere on the internet. We will be checking this closely.
We are a broker / reseller for our adventures so content should not imply that we own the locations or are operating the businesses ourselves.
Content should tie in with SEO and use proper keyword goals and meta tags.
SEO will also be required including cross linking in content between pages, proper meta tags and keyword goals for each page.
We would like to base keyword goals and meta data on popular terms and phrases researched via Google Trends or Insights. http://www.google.com/trends/
Good organic performance of this website is important so please be thorough with SEO basics.
We are aware that meta keywords have been deprecated. We want them anyway and they should be specific to the content of the page and not general to the entire website.
Title tags and Meta Description are important as they are used in Google’s search result listings for our pages. Both should compel the searcher to visit our website.
Each page should have an appropriate location for at least 2 ad spots using Google AdSense. We can add our AdSense code after completion, as long as the ad locations are marked on the final draft.