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Your mission is to create the most open and scalable real-time creative platform available in the shortest time possible. Please only bid if you are experienced in this project, if you already developed a similar solution, sent it by PM with demo, you will highly increase your chances to get an answer & the project.
We wan't a fully working solution like http://tinyurl.com/nx4w43m , if you have developed another one or can develop the same solution of another site please send it by pm . milestone won't be released until complete satisfaction.
Dynamic creative optimization allows marketers to put the right message in front of the right consumer.
thanks to data marketplaces and real-time bidding through ad exchanges, marketers now have very powerful tools to reach a very precise audience on the web thanks to an explosion in consumer data.
DCO companies allow marketers to break an ad apart into individual pieces, and create different versions of those pieces for different audiences. Each ad uses a template of one to four dynamic elements, and can rotate in different versions of each element.
Real-time advertising is about personalizing each ad to match each viewer's needs today. The more data points provided, the more effective the ad:
We will need at least those informations:
Deep ad personalization: Target using multiple parameters including 1st & 3rd party data, geo, time of day and more. Target along the ad request, via a user cookie, or both.
Product & ad asset learning: Granular analytics and reporting provides the learning needed for auto-optimization and human campaign adjustment to maximize performance.
Flexible data integration: integrate any format of advertiser data including XML data feeds, site scraping, API or flat files.