1) Setup Yoast plugin correctly. It is currently setup, but there are errors.
2) Site contains approximately 600-650 pages. The meta data for all pages needs to be updated according to industry best standards (including title, keywords and descriptions). The goal is to increase clicks, so this must be quality, engaging, well thought work not only for search engines, but also users.
3) Ensure site map is updated (there is custom coding in the current dynamic site map which may need to be updated)
Interested candidates should send a couple examples of previous meta data work.