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The project, very simply, is to create an online comparison site similar to www.confused.com and/or www.moneysupermarket.com.
Along with utilizing API to feed the site with information, a manual product entry module will also be necessary both in the admin panel and as a separate merchant login portal for vendors to login and place product themselves.
The merchant login will also require a monthly/annual subscription based payment portal.
Overall architecture must be simple and easy to navigate, while the admin must be rich, full featured and have a complete reporting suite built in.