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I would like to update the current website for my apparel brand: www.endeyo.com. I like the simple design I have for the website and it has the basic, necessary functions, but I would like to update it to improve the overall customer experience.
Primarily, I want to incorporate the buying experience into the site, rather than using PayPal or some pop-up based buying experience. With this, of course I would need to ensure that the customer's buying experience is secure to protect their information. Also, I would like it to be easy to update the website, so that I can add new apparel when it becomes available to the customer.
Finally, I would like to add a social networking component to the site. Presently, I have the site set up so that users can send inspirational stories to me and I will post them to the site. Ultimately, I would like it to be a user based experience, so that users can post their stories on their own. But, I would still need the capability to monitor/delete any inappropriate content posted by users.