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Residly will be a fully integrated campaign management platform for launching contests, KickStarter Campaign’s, Retail Affinity Programs, Corporate website builder and hosting, landing page creator and other great features. This platform overview will give you an introduction to the types of features we want in this platform. This document will be followed up by a more detailed coding spec sheet and design spec sheet.
Below is a list of the functionality needed on the platform, this should be used as a general guideline when giving us a quote on the platform build. The customer will
LANDING PAGE BUILDER – We would like to offer a basic landing page builder that uses a “Drag & Drop” interface for adding in content, buttons, forms, and maps and so on. The landing pages will then have “Add on Features” depending on the needs and desires of those using the platform. The Landing Page Builder needs to include the following options:
- Choose a Template
- Obtain URL
- Upload Logo
- Create Header
- Add Sliders (Hero Image)
- Create Menu Bar Pages
- Choose a Color Scheme
ADD FEATURES – This will be a sidebar menu of available options the user can choose to add to their landing page:
- Add a Video
- Add a Form
- Add Coupons
- Add a Map
- Add Contact Info
- Add Email Manager
- Add Customer Relationship Manager
- Add Shopping Cart for selling products
- Run a Contest
LAUNCH PAGE – This will take them to the syndication page where they can upload their customer’s emails and invite them to their landing page, contest or coupons. They can also publicly launch a contest on our platform to our list of contest participants. Depending on the number of participants, the price will vary depending on the type of contest they want to run.
USER TYPES ON RESIDLY
Residly will have three types of users, the landing page creator’s, the contestants who want to participate in contests on Residly and our admin staff. Each interface will require different internal features for helping the user manage their account. The types of users and the core functionality each user needs is defined below.
Because our core site will act as a portal for average users to sign up for different contests and promotions, they will need to be able to create a profile and then search for contests they can enter. Entering a contest will then take them through a list of steps they need to complete to have fully entered the contest. Contestants will need to be able to do the following:
- View all the contests they have entered
- View contests they have won
- Edit profile info
- Upload videos
- Invite Friends to join
Anyone using the platform for marketing, running a contest and so on will be considered a “Company”. Companies will need to be able to do the following:
- Create landing pages
- Create contests
- Invite email lists to join the contests
- Update their sites
- Make payments to us for the services
- Manage contacts and email correspondence
- Automatically syndicate video submissions to major video sharing sites like YouTube and Vimeo.
- Manage contests and participants
- Designate contest winners and pay them
- Manage their site and sales on our platform.
The admin panel will allow us to manage the entire site, users and have access to the analytics; we will want full control through a dedicated control panel that doesn’t require coding to manage each feature set. It needs to be a user friendly content management platform.