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I currently have a standard, off the shelf WP blog template that is managed by the WP off the shelf CMS and blogging tool. I would like to proffesionalise my site so it doesn't look so "bloggy" and more in line with professional content sites. The current blog address can be communicated once you respond with your experiences of doing this. The industry that the content relates is tech based and I am very much looking along the lines of Cnet.com as the type of site I want to build. Look forward to hearing from you !