Wedding cake website and installation

IN PROGRESS
Bids
23
Avg Bid (USD)
$673
Project Budget (USD)
$250 - $750

Project Description:
Website design brief for Velveteen

Background
Velveteen is a bespoke wedding cake business in Wimbledon, London. Our target clients are successful young professional who live in the local area. We will attract them by offering aspirational cake designs with a focus on sugar flowers and a variety of interesting flavours. What we’re not about is cutesy, frilly cakes like the majority of designers offer.

VelveteenBaker.co.uk
We’d like you to design a website in Wordpress and install it to VelveteenBaker.com. We have some ideas on what we like from other websites (see http://www.youtube.com/watch?v=QEtlSnWfCEg and url’s below) but we’re looking for creative input from you. To help facilitate discussions, we propose to have a separate Skype conversation with Freelancers who are interested in the project so we can understand your ideas and how best to proceed with the project.

Must have’s
• Have an editorial, aspirational and grown up style (absolutely no pinks and frills!)
• Simple and easy to navigate, not too many clicks to find what the viewer is looking for
• Pages load very quickly
• facebook, Google+ icons linking to relevant facebook and Google pages
• Copy and photographs easy to update and change through Wordpress
• Correct screen sizing on the main web browsers and automatically adjust to fit different screen sizes including ipad.
• London phone number and contact email address on every page

Would be nice to have
• A magazine feel and look
• Ideally avoid a traditional layout of a webpage with a page bar at the top – can we make the website flow from one page to the next without being annoying for the viewer
• We like the attached font (another_typewriter) in a dark grey but happy for your input on the most suitable font
• Black or dark colour back ground
• Use different picture frames to frame content
• Copy and pricing next to the image of each cake

Example of a site we like
• http://www.cakeface.com.au

Wordpress theme that we like
• http://www.elegantthemes.com/preview/TheStyle/
• This site template could be used but we’d like your creative input. Let us know if you’d like the Wordpress zip file for the TheStyle template

Example of a site that we don’t like
• http://www.rachelles.co.uk/index.html
• http://www.maisiefantaisie.co.uk/

Pages
• Homepage including about us
• Core gallery with 10 cakes (more will be added over time)
• Collection gallery with 3 cakes (cakes will be transferred from the Collection to the Core gallery over time and new ones added to the Collection to keep it fresh and new)
• Blog
• Contact us (including details on coming to a consultation and a contact us proforma, something like http://www.maisiefantaisie.co.uk/contact/contact.html is fine and it would be good to have the Google map – address details to follow)
• Flavours
• Testimonials

Velveteen logo
As part of the project we’d like you to design a logo for Velveteen to be used on the website and other written communication.

Time to complete
1 month after the project has been awarded for both the website design, logo and uploaded.

Skills required:
Graphic Design, HTML, PHP, Web Hosting, Website Design
Qualifications required:
us_eng_1 US English - Level 1
Additional Files: Velveteen+Baker.zip
About the employer:
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