Logo / Color Scheme Design

IN PROGRESS
Bids
20
Avg Bid (USD)
$86
Project Budget (USD)
$30 - $100

Project Description:
We are looking for a designer to develop two sets of logos + color schemes for a website / internet brand.

For each of the brand names ("Fidelio" and "Stampd" or "Stamp'd") we would like to have a set of 5-7 logos to choose from with accompanying color schemes.

**There is potential for continued contractual work on this project.**

*** Serious bidders only ***
*** Creativity required, please include portfolio with previous designs in bid ***

## Deliverables

We are looking for a designer to develop two sets of logos + color schemes for a website / internet brand.



Full Description
1) There are two brand names that the designer should work with. The first one is "Fidelio" (closely related to "fidelity" or "loyalty"), and the second one is "Stamp'd" or "Stampd" (which is short for "stamped" or "getting a stamp").
2) The business is a virtual punchcard like the ones given out at coffee shops, cafeterias, and at restaurants. Punchcards are used by these shops to track how many times a customer has visited the store, and offer rewards such as "buy 10 coffees and get one free". Please find an example of a punchcard here: http://www.memechocolat.co.uk/wp-content/uploads/drink-loyalty-card.jpg
3) We are trying to convene two different messages with each of the brand names. "Fidelio" should represent values such as "loyalty", "fidelity" and "rewards". "Stampd" should be a little bit more hip, young and dynamic. Both logos should feel innovative and make use of modern but light colors.
4) The target audience is composed of everyday customers of coffee shops, restaurants and convenience stores. Because the primary mean of interaction with the brand will be over a smartphone (iPhone, Blackberry, Android), users will primarily be young and comfortable with technology, and the logo + colors should reflect that.
5) For reference, there is a website in the US that does a ver good job with this. Please see http://www.getpunchd.com/ for reference. We like how their logo is young and dynamic, and how they integrated the punchholes under the logo. Please note that we DO NOT want a copy of this logo at all -- we just provide this link for reference / inspiration. Your work should be original and creative.

Deliverables
1) For each of the brand names ("Fidelio" and "Stampd" or "Stamp'd") we would like to have a set of 5-7 logos to choose from with accompanying color schemes.
2) With regards to the color scheme, I have attached two files that represent the work of a previous project -- your work product should be similar to this.
3) Logo and color scheme proposals can be delivered in JPG format for review, while the final deliverable will be in high-res .PSD or similar format.

**There is potential for continued contractual work on this project.
**
*** Serious bidders only ***
*** Creativity required, please include portfolio with previous designs in bid ***

Skills required:
Photoshop
Additional Files: vw_2011___06___07___Logo___Color_Scheme_RAC_NameCryptedToProtectYourPrivacy_X20116782153836568664777654087653330515.zip
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