Private Project 11

IN PROGRESS
Project Budget (USD)
$100

Project Description:
Dear, the posted project its already awarded to another person.
However, I am in need of your writing skills and strong desire of quality for this next project. I am recently started an online web site that servers a textbook marketplace, where students can buy, rent or sell their text books to other students for a cheaper price. In the same website, we provide services of hottest deal around to enable students buy things in a cheaper environment as you know college life can be expensive sometimes. We also provided various important informations about topics, places, and things more like ask&answer. Finally, a tortual session that encourages share of knowledge start from exam papers to test papers, essay papers, one-to-one help session. In this line of business it requires intensive competitor analysis, Market Planning, Business analysis. I want you to perform an intensive and well detailed competitor analysis to assess the strengths and weaknesses of current and potential competitors. My Budget for this project its 100 dollars and bonus will be released if the work is effectively and efficiently done to the maximum standards. Well, I have faith in your ability to perform and I believe you can accomplish the task.

If you are willing to do the project their are the technical information you need to know to accomplish the project.

A common technique is to create detailed profiles on each of your major competitors. These profiles give an in-depth description of the competitor's background, finances, products, markets, facilities, personnel, and strategies. This involves:

(1)Background
location of offices, plants, and online presences
history - key personalities, dates, events, and trends
ownership, corporate governance, and organizational structure

(2)Financials
P-E ratios, dividend policy, and profitability
various financial ratios, liquidity, and cash flow
Profit growth profile; method of growth (organic or acquisitive)

(3)Products
products offered, depth and breadth of product line, and product portfolio balance
new products developed, new product success rate, and R&D strengths
brands, strength of brand portfolio, brand loyalty and brand awareness
patents and licenses
quality control conformance
reverse engineering

(4)Marketing
segments served, market shares, customer base, growth rate, and customer loyalty
promotional mix, promotional budgets, advertising themes, ad agency used, sales force success rate, online promotional strategy
distribution channels used (direct & indirect), exclusivity agreements, alliances, and geographical coverage
pricing, discounts, and allowances

(5)Facilities
plant capacity, capacity utilization rate, age of plant, plant efficiency, capital investment
location, shipping logistics, and product mix by plant

(6)Personnel
number of employees, key employees, and skill sets
strength of management, and management style
compensation, benefits, and employee morale & retention rates

(7)Corporate and marketing strategies
objectives, mission statement, growth plans, acquisitions, and divestitures
marketing strategies

(8)Companies competing in a related product/market
Companies using related technologies
Companies already targeting your prime market segment but with unrelated products
Companies from other geographical areas and with similar products
New start-up companies organized by former employees and/or managers of existing companies
The entrance of new competitors is likely when:
There are high profit margins in the industry
There is unmet demand (insufficient supply) in the industry
There are no major barriers to entry
There is future growth potential
Competitive rivalry is not intense
Gaining a competitive advantage over existing firms is feasible

It seem a lot of information, when you start you will understand that its easier than it looks. Following competitor web sites will be listed to aid you in your information search.

For textbook:
Half. com, Amazon.com, Chegg.com, Textbooks.com,

Skills required:
Financial Research, Technical Writing
Project offered by:
Verified