You have chosen to sponsor your bid up to a maximum amount of .
Answer the Scenario attached in Doc. file in an academically rigorous manner, using business report style, with claims supported by referring to relevant literature. The assignment will need to be a mix of your own intellectual property (interpretation and analysis) and evidence drawn from published material to support your arguments, or the case you are building. You may make appropriate assumptions about the case as required (but please note them in your report).
Need to give references in APA style.