You have chosen to sponsor your bid up to a maximum amount of .
Do an economic analysis of two giant competitor brands, Coke and Pepsi, in the context of them being rivals in the "Twenty-First Century" and use all the knowledge you have gathered over the last several weeks. Please do not make it a financial case. Use the most recent sources to make it more relevant. There is plenty of information out there including their home pages for starters.
Submit a 10-15 page
APA formatted paper (including double spaced)
Include a minimum of 7-10 peer reviewed references.