You have chosen to sponsor your bid up to a maximum amount of .
Develop a Marketing Plan for 1 new products.
Develop a plan for two market segments for this new product
the marketing plan should cover :
-current marketing situation with background data on ( market , product, competition and distribution)
-brief SOWT analysis
-Marketing strategy with details of the 4Ps with justifications for them based on the above points.
-high level action plan , projected profit and loss
total number of words is 3000 word
report should be written , referenced and cited( least 12 reference) using Harvard style.