Keyword Research / Competitive Analysis (Market Samauri or Other)
$100-125 USD
Closed
Posted almost 13 years ago
$100-125 USD
Paid on delivery
I am looking for a long term partnership with someone who will help me develop keyword research reports and competitor analysis on the local business level. I have been using Market Samauri but if you use a different keyword research tool, this is fine. Also, I am open to suggestions. If you feel my method of keyword research is not the best and you want to propose a different method, I am willing to listen to your proposed solution.
You can see detail requirements in the Advanced Section of this Request for Proposal
## Deliverables
An example of a typical project includes the following:
1. I sit down with the client and determine their overall business objectives with their website.
2. I design the sitemap and create the content categories in which they want to rank well.
3. Preliminary keyword research. This is general and includes creating a spreadsheet for each primary keyword category. The purpose of this is to discover the different ways people search for particular services/products of the clients. An example would be comparing - Divorce Attorney, Divorce Lawyer, Divorce Law Firm, Divorce Lawyers, Attorneys for Divorce, etc.
The goal is to find general search habits and to discover which phrases are searched for more frequently. Columns of this spreadsheet will include the following:
* Search Term,
* Monthly Broad,
* Monthly Phrase
* Monthly Exact
* SEO Compete (amt. of web pages with this term)
* Title Competition (amount of sites with this keyword phrase in title), Competition to Title Ratio (%)
* PPC Cost for Keyword Phrase
4. After analyzing the above report, we will isolate specific keyword phrases to target based on Competitor Analysis. The Competitor Analysis Report will find the Top 20 search engine results in Google for the specific keywords we have targeted.
The Competitive Analysis report will usually focus on specific city keywords. For example "City name Divorce Lawyer", "Divorce Lawyer in City Name", etc.
After discovering the Top 10 competitors for these keywords, we will produce the Competitor Analysis Report. This report includes the following columns:
* Google Rank
* Full URL of page that is ranked.
* Domain Age
* PageRank
* Google Index Count
* Page Back Links
* # of External Back Links to Page
* # of External Back Links to Domain
* Keyword in Title
* Keyword in URL
* Keyword in Description
* Keyword in Header
* Google Index Cache Age
5. In some cases, I may want to evaluate the quality of the backlinks to a competitive site and ask to produce a 3rd spreadsheet which would consist of a backlink analysis.
The process of creating these reports is fairly simple if you can automate the raw CSV data into a branded Excel template I need.
I am also looking for a partner who will help me evaluate the keyword data. We can discuss another contract in creating a plan to help the client rank for the targeted Keywords.
I am looking for an estimate per project. In general a project consists of general keyword research reports for about 10 keywords. Each general report will usually produce a list of about 35-50 keyword variations for further evaluation. Of these estimated 350-500 keywords, we will only run detailed competitive reports for about 8 to 10 specific keywords.
The reports must be styled consistently on a branded Excel spreadsheet with our logo, date the report was run, and primary keyword of the report.