Need adwords expert to setup campaigns so convert

Avg Bid (USD)
Project Budget (USD)
$30 - $250

Project Description:
We have 4 software products.
Already we have 2 campaigns for 2 of products to target USA.
Old guy that set it up failed to get analytics conversion so we cant see how much it convert.
We sure it convert since they got set up they did increase sales.
So we need fix analytics on those 2 campaigns to see conversion
Generally on our shop we have

Ecommerce Conversion Rate: 0.47%

Transactions: 26

Average Value: $xxx

Unique Purchases: 26

Quantity: 26

Also our conversion is low 0.47% it must be like 2-3% for software shops.

So what we need:
1: Fix conversion 2 current campaigns so we can track if they perform or not
2: Tune 2 campaigns we have now make them convert better
3: Extend countries USA to Canada,UK,Australia so 1 campaign for each country so we see if it convert

Skills required:
Google Adwords
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