I would like you to conduct analysis on our current site and see what is necessary to improve organic search results for specific keywords (channel manager), see attached list, build links to the site and improve our general search rankings for our specific products - which are Cambridge A levels in Accounting, Business Studies, Computing, Economics, Environmental Management, Psychology, Law and Travel and Tourism - in order to rank higher than our competitors in searches for A levels in Malaysia.
I would like you to do the SEO and link building project on our website using the same criteria as described in this project: http://www.freelancer.com/projects/Internet-Marketing-SEO/High-Quality-Whitehat-Link-Building.html
I would also like you to 1) Enhance the front page 2) Strengthen the sub-pages 3) Check mobile responsiveness of site on all browsers and platforms and fix any anomalies or irregularities.
1) In terms of enhancing the front page for SEO I would like the logo of 'hand', attached, to remain exactly the same size and color but the text of our logo, "Holmes Institute" changed to "The Holmes Institute" and programmed in exactly the same font and size to replace the image text, and instead of "Business and Management" underneath replaced with Business A level College but in the same colors as Business and Management. I attach the color codes to do this. And then under, "Your Future Starts Here" exactly the same as it is at the moment but in text. Obviously the purpose of this is to make the text searchable and improve ranking / SEO.
I would like you to basically check and see if we can replace any other images with searchable text on the front page without changing the look of the front page at all to improve SEO for the list of keywords attached. (Please check the Keyword list for appropriateness and effectiveness for our goal)
2) In terms of strengthening the subpages there are currently no tags or keywords or anything and I would like you to strengthen these with relevant keywords from the list attached, and/or others as you see most appropriate. I also need differentiated google analytics code embeded on every page so that we can test which pages are the most successful at promoting traffic through google analytics.
3) In terms of our blog,"holmesinstitute.wordpress.com" I will pay the $99 to upgrade it but I need this parked on "www.theholmesinstitute.com/blog. I also need help making sure this is working and integrated with the main site in terms of a "Hi blog" link added to the main horizontal menu of the website page under "Where at hi" . And code embedded to ideally have the blog appear where pages normally appear on the website, ie. maintaining the main header banner and black menu as the header of the blog. And I have uploaded plugins for automatically posting the posts from our Blog to our Facebook, Twitter, Google and LinkedIn pages, and I would also like the headings and first few lines automatically posted to our News page which then updates our front page with the three most recent news stories.
4) In terms of browsers and mobile responsiveness, Our site was created on a Child Education Galaxy theme for wordpress but there have been one or two anomalies so I need our website checked and independently verified as working on all platforms and browsers and if necessary corrected.
Finally, in terms of the timescale we are looking for the work to be completed as soon as possible.
I would be delighted if this project grabs your attention, interest, desire and action! And most importantly you have the time available to do it now! If you don't want to the HTML stuff and only SEO I would be happy to split the project.
Other companies may bid in case you are not interested or able to accept the project at the moment.
I look forward to hearing from you with fingers crossed!
CEO & Principal
Additional Project Description:
10/13/2012 at 12:38 EDT
As I said I am happy to split the project because it does require different skills. It is quite easily done as follows:
Wordpress Website Design /HTML Coding
1) Enhance the front page 2) Strengthen the sub-pages 3) Blog - Upgrading to main site and programming widgets to automatically update posts as described above 4)Check mobile responsiveness of site on all browsers and platforms and fix any anomalies or irregularities. As per all details above.
Link Building - I would like you to do the SEO link building project on our website using the same criteria as described in this project: http://www.freelancer.com/projects/Internet-Marketing-SEO/High-Quality-Whitehat-Link-Building.html as per added description for 300 backlinks.
Please can you indicate which you are bidding for, and the amount, or if both, when bidding.
N.B. Only bidders with in excess of 500 reviews will be considered.