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Hi, I will have a new website live in a few weeks and I need to create an advertizing campaign to get people to subscribe to the website. It is a listing website that has cat and dog breeders as the paid subscribers. The subscribers I'm looking for are passionate about breeding dogs and cats and most of what I have seen they age from mid 30's and up. So I need to map out the campaign in detail and direct it to that market. I would like to advertise the website in a way that it showcases their pets to the public and gives them control of their listing while making it really easy to update. Thanks