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The software is a web-based event management database system designed with Latex and Sequel coding languages that integrates and automates scheduling, reporting, and accounting. It offers a broad range of event management features such as event templates with date/time offsets, event request letters, event confirmation, program specification letters (i.e., welcome letters), contact information, and the automatic generation of various reports (e.g., room lists, rosters, name tags, meal sign-up sheets). Event-specific data types consist of lodging, dining, touring, lectures, meeting rooms, coordinators, and transportation, each of which are program specific. Vendor-specific data consist of resources, bookings, memoranda of understanding, invoices, and pricing. Each of these event- and vendor-specific data types can be analyzed through several view screens to insure all events are secured in a timely fashion. The software would be a useful database for any event management business, including tour, hotel and restaurant management companies.
In order to be attractive in the event management software market, the Software will need to add several essential features. One of the features needed includes marketing analysis. The marketing features of an event management system range from custom websites to mailing lists generated. Marketing features assist event planners in monitoring prior variables such as frequency in contact or through analyzing ROI of campaigns such as advertisements and events. Custom websites help draw in new customers and appeal to customer segments relevant to a specific event. The software would need to incorporate this functionality.
A rough estimate is needed for the amount hours needed to incorporate this functionality in the Software.