Thanks for asking...Briefly; todays cheer bow is now the "crown or tiara" of the uniform. Its the current rage in all star cheerleading. March 2010 Chosen Bows injected a new twist that has taken off in the all star cheer world when we injected events names with rhinestones and screen press. After that caught on in the industry we then added current hip music & movie sayings which took off like crazy. Now the bow market is full of copy cat bow makers. Chosen bows is currently a top selling bow company but we need our story shared. We now have a product (Light Up Bows) with a patent pending which other bow companies cannot copy. It has been well received at all of the competitions that we vend at. We are happy to give you more info and product samples if needed. Can you help us share our story with others who are interested?