Hello
I need a short slogan for a new business I am starting.
Objective: I would like the freelancer to come up with a range of short and snappy slogan options to work the brand logo.
Details
The business is called '[login to view URL]'. The logo (which is not finished) will have an emphasis on the 'P' and the 'N'. The '.[login to view URL]' will be relatively submissive.
What does [login to view URL] do?
It will sell via the internet only (own website) a range of dog and cat pet parasite treatments only (ie treating fleas, worms, ticks). The products that PetNurse will sell are existing trusted leading brands in the Australian market place. PetNurse is a reseller. We do not have our own brands of pet treatments.
Business is going to be specialist business focussing on selling cat & dog pet treatment products. [login to view URL] will sell these products online.
Target Market
The target market that this logo needs to appeal to is a female 30-55yo. She likely has 2x medium sized dogs and a cat. She's an animal lover. Her pet is part of the family. Looking after her pet is very important to her, so she will always buy treatment products for them. She is considering buying online as she finds it's more cost effective and convenient.
The Slogan
* The actual logo itself will already visually communicate 'Pet' and 'Nurse'. This means your slogan does not need to repeat directly or indirectly the same words.
* The actual logo itself will visually show some reference to 'cat' or 'dog' images. However, you are free to incorporate some slogan options with this in there.
* PetNurse ONLY sells dog & cat products (all other competitors sell a broader range of products ie dog collards, bedding, food, toys etc). Pet Nurse is a more 'serious' brand.
* PetNurse also contains a great deal of pet parasite information for customers.
* The slogan should only be a few words (ie 3 to 5)
* The slogan must not give the impression that we sell our own brands.
* The slogan can indicate that sales are 'online' (however, please note that the words '.[login to view URL]' will appear within the logo, so it is already being communicated.
* The overall feel of the message is to reflect a caring, friendly person who is a little medical, but not quite a doctor. A good example of this is a nurse.
Where will the slogan appear:
* On fridge magnets
* Business cards
* Flyers
* On the side of a building.
Therefore, the slogan - in conjunction with the logo, needs to immediately give the impressionn of:
Dog / Cat - this will be communicated by imagery
Medical - this will be communicated vial the 'N' so the word 'Nurse' stands out.
For Pets - this will be communicated via the 'P' so the word 'Pet' stands out. This will also be shown visually within the logo.
Brands - We sell all trusted pet treatment brands. This is where the slogan needs to work hard, as we don't want the slogan to give the impression that we have our own brands.
Online - this will be communicated by the '.[login to view URL]' within the logo.
An example of what I am after:
Logo: [login to view URL]
Slogan: Trusted brands online