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We have a number of finance companies based in Australia. We have started to create an online education blog/site to allow people to learn about different finance types, tricks to look out for and how to apply for loans.
The resource is at www.myfinanceguy.com.au
I will be revamping this template to make it more user friendly. I want to create a character - being ''Finance Guy'' or Captain Finance etc. that is the entity providing this information. Someone for people to turn to and get the real information.
I need this character to be created and will try to describe what is in my head however feel free to come up with ideas of your own: (im not very creative)
Tough but not Dark (ie. Iron Man not Batman)
Stripped back and raw (www.gymjones.com)
Fair and Truthful not glossing over the reality of peoples situation
Target Age Range - currently - 30+
I want to use the character to deliver information, be the entity answering questions. have its own twitter account, facebook, etc. etc. I also want to create a backstory to the character and need some help with bringing this together - ie. why is helping people, does he have his own people/assistants - will he appeal to women as well or do I create another female character to complement him.
One of our companies is www.themardentgroup.com - see that logo for use in the character where possible.
look me up on google - email@example.com to arrange vid call if necessary.