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I need a white paper researched and written on the mobile app industry. The paper must show the advantages of having a mobile app developed for a business (customer facing and/or enterprise) and also why you should go with a reputable professional agency to get it done.
It should include the following
-Why have a mobile app for your business? (include pros and cons comparison of mobile app vs. mobile website)
-Quantitative and qualitative benefits (financial and operational) to businesses that have mobile apps. (data points)
-History and background of mobile apps (include timeline)
-Current trends for mobile apps (data points)
-Common characteristics of successful mobile apps
-Major operating system players, current and projected market share. (data points)
-Major device types (smartphone, tablet,etc), current and projected market share. (data points)
-Major category of apps, current and projected market share/trends
-Emerging technology trends for apps (auto, airlines, retail, etc) (data points)
-Type of mobile app developers (full service vs. spec only builders) with pros and cons comparison.
-What you should ask an app developer before hiring (pitfall/capabilities checklist)
You MUST provide examples of your writing for this type of assignment. Those that can also design the layout and graphics of the paper will be given preference. All data points must be cited appropriately.