NEED Full online marketing campaign - Pay Per Sale Commision of Successful Ebook - Please Read ENTIRE Bid

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• 

  vikass309

  Dear Sir,
  
  First of all thanks for posting such a nice project which comes under 100% scope of ours.
  
  Let me discuss you the project in details.
  
  Just send me ur contatc details (any massanger ID) at
  
  outsourcing AT bproz.com
  Thanks
  Vikas S
  India

  over 3 years ago

• 

  tstitt

  My questions:
  
  1. Are the eBooks available now in the high volume eBook formats? (e.g. Kindle, MobiPocket, etc.?) Have they been accepted by any of the volume eBook distributors? (e.g. Amazon, Fictionwise, etc.) Are the eBooks priced at or below $10 USD at retail? (My guess is the price is more like $300 assuming your proposed $3K USD per 50 books sold compensation plan) Only English? Also Spanish?
  
  2. Do the eBooks have any (positive) reviews or endorsements from respected reviewers, lifestyle or relationship celebs? Any reader quotes/endorsements?
  
  3. Is the editorial solid and well matched to successful relationship advice writing styles? Does the writing offer clear steps to success? Does the author's name have any market recognition? If the author in now known, is there a foreword from a recognized authority on relationships?
  
  4. Are you offering samples (excerpts) to single female lifestyle groups for review? Are you willing to offer full samples to leading female bloggers who review books? Is the author/publisher willing to spend money on book tours?
  
  5. Are you willing to donate a small % of your sales to established, highly regarded groups that provide support services to single mothers in return for mentions on their web sites?
  
  6. Are you ready to focus your discovery, awareness and trial marketing campaigns beyond generic market segments "single moms" and "single women"? Age? Geography? Specific interests? Income?
  
  My pitch:
  
  A. There is no solid campaign idea to pitch at this stage given the very limited amount of information you have provided and uncertainty about the price point - is it $10 or $300? Books, music and video are all "hits" driven content that need certain basic qualities coupled with good timing, clear positioning and great promotion to drive discovery and trial.
  
  B. Great books, music and video are produced every day and fail commercially because there is no plan and/or no resources budgeted to generate discovery, trial and awareness.
  
  C. Your problem at this stage is generating sufficient volumes of qualified leads & inquiries, not sales. Search engine marketing seems quite sensible unless you are prepared to spend on traditional forms of discovery, trial and awareness for books.
  
  A low effort, low cost lead generation marketing tactic for you to consider at this stage would be to offer free eBooks in exchange for each free recipient agreeing to a CANSPAM compliant email OptIn and providing 5-10 validated email addresses of friends that match your target profile where at least 50% of the referred email addresses also agree to a CANSPAM compliant OptIn. You will need at least 10K email addresses that have OptedIn to even think about selling 50 units/week (and this assumes the price point is in the impulse ($10 to $20) range, not the considered purchase ($100 and up) range.)
  
  You may also want to consider testing post card campaign if the eBooks contain any compelling, easy to understand graphics or the author has a well known image.
  
  If you want a magic promotion idea based on black hat SEO tactics that will work overnight, I am not the right guy.

  over 3 years ago

• 

  peopleondemand08

  Hi sir/Madam
  I went through the project details and i am very confident that we guys can give u a better solution but please clear me on few details so that we can be more specific.U said u need someone to sell 50 e-books per day so
  what is the cost of the book
  If i am not mistaken then the target audience in this case is single women and moms.
  
  Is there any specific thing u have in mind to contact the clients.

  over 3 years ago

• 

  azmikbal

  i have a better idea for this sale, if we can do telemarketing along with web promotion then i think we can get better result as it will create strong impression on customers mind...I have 5 years of telemarketing experience and my experience says that if you try through more number of media then u get a better result.I have done few project like this where my client was asking for web promotion but when i suggested him the idea he got a better result...dont worry about telephone bill as we have lots of tools where we can make free calls..let me know if you are interested

  over 3 years ago

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