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We have a baby product website similar to Diapers.com aiming for East asian market. We have used a local outsourcing company to design our website but was not satisfied with their job. It seems that the site does not encourage people to purchase, understand easily or even make it appealing to the customer (Target market: mom's).
So we need someone who are expert in understanding behavior of online buyers and able to optimize our design (colors used, placement of buttons & information) & user interface to the maximum.